The Power of Comics in Brand Experiences

From brand storytelling and identity to entertainment, messaging, and transforming environments, comics are an unparalleled tool for making an impact. As industry pros with extensive experience writing and illustrating for DC Comics, Dark Horse Comics, Image Comics, and Oni Press, we specialize in crafting visually compelling narratives that captivate audiences and elevate brands.

We’re all about visual storytelling working in film, comics, visual art and brand design. As award-winning graphic novelists we’ve had the chance to write and illustrate Batman comics for DC Comics and create original graphic novels for Dark Horse and Image Comics integrating multimedia content with music, video, animation and interactive gaming. But we don’t stop there. In the brand world, we’ve taken the magic of comics and turned it into powerful media content that connects with audiences in fresh, exciting ways. From brand stories and entertainment to murals that transform spaces, comics bring something unique to the table. So how can you use this classic yet innovative art form to make your brand stand out?

Five Ways Comics Can Elevate Your Brand

1. Brand Story

LoFi Motion Comic Cover Art for the brand story digital graphic novel.

Telling your brand’s story in a way that sticks is key, and comics are an incredible tool to make that happen. We use graphic novel storytelling techniques across live action, animation, and motion comics to bring brands to life.

“LOFI” Episodic Web Comic
A great brand story keeps people engaged and coming back for more. For LoFi CBD, we created a web comic tied to their web series that struck a chord with their audience. The result? A stronger brand connection and increased loyalty. The motion comic cover packed a punch, capturing the world of LoFi in one powerful image.

2. Brand Identity

Avior Finance Brand Identity Logo

A great brand mascot can become an unforgettable icon, instantly recognizable and full of personality that expresses a brand's core values.

Avior – The Heroic Mascot
For the Polish banking company Avior, we designed a heroic mascot that became a trusted symbol in commerce. A well-designed character doesn’t just represent a brand—it builds a relationship with the audience and leaves a lasting impression.

3. Brand Messaging

Portland International Airport (PDX) utilized a heroic theme for their team’s training video. Client: Sockeye Advertising

Comics make messages stick by turning everyday experiences into larger-than-life stories.

Everyday Heroes – The PDXperts
For a major training video, Sockeye Advertising came to us to propel the PDX workforce to superhero status, using the iconic style of Superman to highlight the importance of their work. This live-action training video turned routine jobs into virtuous missions, making employees feel valued and inspired.

The “PDXperts” showcase their superpowers for The Portland International Airport (PDX).

4. Branded Entertainment

Ozzie & Ike vs the red Mech - Produced by Concrete UX - Animation & Production by Pander Bros.

attention-getting Organic narrative brand integration.

Ozzie and Ike vs The Red Mech - Game On!

We also tell stories to capture the attention of a broad audience. Comics and animated content reflect popular culture sensibilities in a nutshell. Comics are the source material for many live-action and animated franchises that can equally engage as brand-driven narratives if done right. It's all about connecting audiences with stories that emotionally engage with drama, romance, humor and more.

Ozzie and Ike presented a chance to show off a new Intel gaming software in a fun gamer culture animated adventure. We were enlisted by Concrete UX design firm to direct this animated short that “info-tains” as it functions as both brand spot and action adventure story, designed to excite the viewer to try out the new Intel gaming product for themselves.

5. Branded Environments - Look Up There!

“Next Level” A 50’ ft mural for the Multnomah Athletic Club (MAC Club) expressing its rich history and inclusive spirit.

Supersized comics? Yes, please. Large-scale murals transform ordinary spaces into immersive brand experiences.

Painted Mural

“Next Level” – Multnomah Athletic Club workout Room Mural
The Mac Club commissioned us to create a mural that would utilize a comic art style speak to their historic past as the first private athletic club in Portland, Oregon while expressing a culture of all inclusiveness with the their clientele into the 21st century. For the mural we depicted a future-forward image where a diverse group of individuals from all walks-of-life are pushing themselves to new heights with personal health goals. The central figure is propelled by the Mac Club Logo’s iconic red wings, symbolizing the aspirational spirit of their proactive organization.

Digital Mural

”The Learning Lab” was intended as an a sanctuary where where a mother’s son could stay motivated while navigating remote learning during Covid. She believed a mural, depicting a vibrant and imaginative landscape of learning, could transform his environment into one that fostered curiosity, focus, and joy. Our graphic novel vision of a futuristic society where learning is celebrated in a vast world of curiosity, experimentation and final results is a great example of how a brand message or core value can be expressed in an immersive scale digital mural that engages and inspires.

Why Comics & Visual Storytelling for business?

In today’s fast-moving digital landscape, brands need more than just words—they need stories that engage, inspire, and stick. Our expertise in graphic storytelling, cinematic direction, and illustration allows us to create:

✅ Branded Graphic Narratives – Custom comics or illustrated stories that bring your company’s vision, values, or innovations to life.
✅ Brand Motion Comics, Trailers & Shorts – Dynamic, animated storytelling that enhances your marketing, product launches, or social media campaigns.
✅ Custom Illustrations & Brand Artwork – Unique, high-quality visuals designed to strengthen your brand identity and marketing efforts.
✅ Large-Scale Murals & Experiential Brand Design – Transforming environments with bold, immersive artwork with a core value message that creates a lasting impression.

Let’s Create Something Unforgettable

Whether you want to build a strong brand presence, simplify complex ideas, or craft an immersive experience, we bring the energy, depth, and impact of comics to your project.

Ready to make some magic happen? Let’s tell your story—comic book style.